They theorized that the main beneficiaries off vicarious pleasures available with mukbang was indeed individuals who were towards the a diet
Also, Bruno and Chung (2017) concluded that certain audiences did not love the latest mukbangers and you may saw them once the prostitutes who eat/consume almost any audiences request in return for currency. Nevertheless they debated you to mukbang are a complex occurrence that shared some traditional enjoys with eating pornography and you may eating voyeurism. It reported one people had vicarious satisfaction from watching the food are eaten, where area of the viewers’ vicarious pleasure originated in the latest dinner results of the mukbanger. They also theorized it absolutely was important for some away from the viewers one to mukbanger consumed your meal it chosen and you may desired. Viewers’ vicarious satisfaction recommended an enormous number of fast food to help you end up being consumed. To make loud sounds whenever you are dinner and you can demonstrating meals during the a keen appetizing way into camera drawn the viewers, particularly the ones have been toward a nutrients. All of these people spotted observe the food not to ever look for mukbanger’s face. Audience need the mukbanger for eating it with healthful and you may enthusiastic pleasure meet up with on their own.
She reported new mukbang phenomenon broken Southern Koreans’ relationship with dinner and appetite of the normalizing conspicuous consumption and you may use of different dinners that have been maybe not over the years enjoy inside the South Korea such as for instance western unhealthy foods
Inside the a western study from how mukbang can impact visitors, Tu and you can Fishbach (2017) used numerous studies you to definitely tested the vicarious satiation occurrence from the observing exactly how viewing anyone else consume particular foods influenced viewers’ wishes toward men and women specific foods. The original try out revealed that visitors exactly who spotted someone else consume a pizza desired shorter pizza pie than before viewing brand new clips. Next try exhibited that watchers who spotted anybody eat MMs (a brandname of sweets) put-off consumption of MMs and you may chose to eat another equipment immediately following seeing the fresh new clips. The 3rd try out revealed that so it lessening feeling is establish only those types of observers just who spotted somebody who shared the political take a look at consumes the brand new candy (Tu and you will Fishbach 2017). As a result of the about three experiments, Tu and you may Fishbach (2017) figured individuals you are going to sense vicarious satiation after they seen others’ use since their very own.
Outcomes out of Mukbang Seeing
Files recognized in the current scoping comment plus unearthed that mukbang seeing can cause prospective desired and you can undesired consequences with the audience. Such as, Spence mais aussi al. (2019) theorized this 1 of one’s probably harmful regions of mukbang might end up being you to individuals’ practices norms could easily be affected by others’ usage. It argued that people was in fact susceptible to eating up more than just they usually would whenever they pick someone taking a huge large-energy meal due to social analysis or mimicry. It theorized one to viewing mukbang movies in which mukbangers eat very large portions off dining will certainly prospects mukbang people to better than just typical practices. Donnar (2017) reported you to definitely mukbang you are going to render problematic dinner and you will dining practices certainly both mukbangers and you will audience in the event you was in fact already experience more food difficulties. She argued one raised practices marketed by the mukbang you will definitely next contribute for the conditions that Southern Korean community had been experiencing also growing carrying excess fat, eating disorders, and you can real-lifetime public isolation (Donnar 2017).
Hong and you may Park (2018) identified and you may discussed more results of mukbang viewing abreast of Southern Korean viewers. They advertised mukbang clips impacted viewers’ dinner choices in ways that restaurants drawn in mukbangs (e.g., junk foods, junk foods) was often distinct from Southern Korea’s antique food and you may mukbangers swayed viewers’ perceptions of those ingredients because of the urging audience to love instant edibles, frozen food, and bad wholesome delicacies that have been spicy and you will oily with an effective large caloric stuff. Next, Hong and you will Park advertised that mukbang videos influenced viewers’ desk ways given that mukbangers usually look at these guys display bad dining and table manners of the snatching or scooping dinner, and you can eating it up carelessly while you are conversing with their people which have the lips full. However they highlighted their dinner audio in order to trigger viewers’ senses where many of these behaviours resulted in disturbance out of conventional restaurants manners and you can designs one people had.
