B. should emphasize current cash flows, market share gains, and earning trends

Question 19 What does the term “horizontal dimension” refer to? A. Cross-functional teams B. Sales promotions C. After-sale services D. Primary motivations

Question 20 What does geo demo graphic segmentation identify? A. Marketing ideas B. Specific households in a market by focusing on local neighborhood geography to create classifications of actual, addressable, map able neighbor hoods where people live and shop C. The height of mountains D. Marketing strategies that are used to make decisions for future profits for the company

A? To operate efficiently, Wonks hired a management consulting firm, which estimated a different long-run competitive equilibrium. Given that the new company is now run as a monopoly, how will this benefit the stakeholders involved, such as the government, businesses, and consumers?A Given the transition from a monopolistically competitive firm to a monopoly, what will be the changes with regard to prices and output in both of these market structures?A What market structure is more beneficial for Wonks to operate in, and will this be the same market structure that will benefit consumers?

Writing the Final Paper The Final Paper: Must be five to six double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. Must include a title page with the following: A?A Title of paper A?A StudentA?s name A?A Course name and number A?A InstructorA?s name A?A Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. web link Must end with a conclusion that reaffirms your thesis. Must use at least four scholarly sources, including a minimum of two from the Ashford Online Library. Must document all sources in APA style.

Question 1 The South wind Camper Co. has as its priper trailers each year. From this type of objective, you can conclude that the company: A. has a marketing orientation. B. does not adhere to the marketing concept. C. has determined to satisfy existing customer needs. D. wants to use a product development strategy.

In 2007, the potato chip industry in the Northwest was competitively structured and in long-run competitive equilibrium; firms were earning a normal rate of return and were competing in a monopolistically competitive , two smart lawyers quietly bought up all the firms and began operations as a monopoly called A?Wonks

Question 2 The implementation of the marketing concept in a company should produce company-wide managerial: A. appreciation of the consumer’s role as it is related to the firm’s existence, growth, and stability. B. effort based on participation and interaction of company officers in establishing corporate and departmental goals. C. concern with the effect of new products on the firm’s present and future profit position. D. attentiveness to all of the above.

B. a poorly chosen name

Question 3 Strategic planning: A. includes all the activities that lead to the development of a clear organizational mission, organizational objectives, and appropriate strategies to achieve those objectives. C. cannot be used to prepare for inevitable changes in the market environment. D. should be developed by and be the sole responsibility of the organization’s top managers.

Question 4 During the 1940s, Odorono was a very popular, widely advertised antiperspirant. The product was manufactured by the Odorono Company in New York City. The product came in liquid and solid form and eliminated perspiration on hands, feet, forehead, and under arms. The most likely reason why this company no longer exists is: A. its lack of customer orientation. C. its failure to modify its strategy to reflect the changing environment. D. a poor use of the promotional mix.